Thesis Topic Details

Topic ID:
3511
Title:
Third party tracking in mobile environment
Supervisor:
Guillaume Jourjon
Research Area:
Security, Privacy
Associated Staff
Assessor:
Aruna Seneviratne
Topic Details
Status:
Active
Type:
R & D
Programs:
CS CE SE
Group Suitable:
No
Industrial:
No
Pre-requisites:
--
Description:
Increased adoption of mobile communications technologies (e.g., smartphones), along with the growing popularity of mobile applications and online social network (OSN) services (e.g., mobile Facebook, mobile YouTube), have created new opportunities for online advertising. Mobile adverstising is becoming more sophisticated, with developments such as ad-exchanges, advertising agencies, which specialize in online markets, and new analytic tools. Analytics companies such as Flurry Analytics provide libraries to mobile application developers to track and profile variery of users. However, third party tracking capabilities and mechanisms on smartphones are not well understood, if not unknown. As opposed to web based tracking, third party analytics platforms have more possibilities and possess extremely invasive techniques to inspect and profile mobile users activities.
The goal of this project is to study and measure the third party tracking capabilities, and understand how mobile users profiles are being built and sold to adverstising companies such as Google AdMob.
Comments:
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Past Student Reports
 
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