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There's a war on... between people who are trying to do something and the people who are trying to keep them from doing something wrong.
Wilbur L. "Bill" Creech, Former commander of the USAF
The first step is to measure whatever can be easily measured. This is ok as far as it goes.
The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading.
The third step is to presume that what can't be measured easily really isn't important. This is blindness.
The forth step is to say that what can't be measured really doesn't exist. This is suicide.