International Workshop on User-Focused Service Engineering, Consumption and Aggregation
(USECA 2011)

held in conjunction with

The 12th International Conference on Web Information System Engineering (WISE 2011)

Sydney, Australia
12 October 2011

Workshop Date: 12th October, 10:10am to start

Workshop Venue and Program (Joint sessions with PCS 2011)

The workshops will take place in the Sydney Masonic Centre. Note that the location is different from the main conference which is at the darling harbour cenvention centre.

The venue details is available from here: (including the floor plans and maps)

Two rooms are allocated for the workshops: Doric room which is on the ground floor, and the Northcott room which is on the 5th floor.

The registration desk will be in front of the Doric room.

The workshop is scheduled on 12th October from 10:10am.

  • 10:10-10:15 opening
  • 10:15-11:15 Keynote (joint session with the Service Science workshop)
  • 11:20-11:50 Data Visualisation Techniques for Exploratory Analysis Processes (Riley Perry and Fethi Rabbi)
  • 11:50-12:20 FormSys+: Form Annotation Framework for Long-Tail Process Automation (Sungwook Kim)
  • 12:20-12:50 A Web Services Variability Description Language (WSVL) for Business Users Oriented Service Customization (Tuan Nguyen, Alan Colman and Jun Han)
  • 12:50-13:50 Lunch Break (lunch served from 12:40-13:40)
  • 13:50-14:20 Towards a Service Framework for Remote Sales Support via Augmented Reality (Ross Brown and Alistair Barros)
  • 14:20-14:50 Towards A Taxonomy Framework of Evolution for SOA Solution: From a Practical Point of View (Zaiwen Feng, Keqing He, Patrick C. K. Hung, Yutao Ma, Matthias Farwick, Bing Li and Rong Peng)
  • 14:50-15:20 Hierarchical Representation for Indexing Data Condensed Semantically from Physically Massive Data out of Sensor Networks on the Rove (Minhwan Ok)
  • 15:20-15:50 An Auxiliary Storage Subsystem of Storage Space Hidden for User Data to Distributed Computing Systems (Minhwan Ok) 15:50-16:00 closing

In recent years, Web services and related technology have emerged as a standard architectural paradigm for application development. The idea of being able to reuse existing software components remotely and mix-match them to build new applications has been well documented and supported for the world of enterprise computing and professional developers.

However, this powerful idea has not been transferred to end-users who have limited or no computing knowledge. The current methodologies, models, languages and tools developed for Web service composition are suited to IT professionals and people with years of training in computing technologies. It is still hard to imagine any of these technologies being used by business professionals, as opposed to computing professionals.

There are three areas of focus of the workshop: service engineering, service consumption, and service aggregation, which we discuss in the following.

In the space of service engineering, we are seeking for submissions addressing the issues in creating and deploying services from the point of view of non-technical end users. As much as developers and technical experts have seen solutions supporting their work in the area of SOA, the non-technical users are still struggling with the engineering phases of the service lifecycle.

When service consumption is considered, aspects such as user experience, multimodal interaction, multitude of possible consumption devices, operating systems, and user interaction styles need to be addressed. In the era of ubiquitous computing, it is becoming more and more crucial to be able to provide broad access to services, no matter when, where, and from which device.

Service aggregation can be understood in multiple ways. Here, we want to address not only the issue of getting various services together for the purpose of building more advanced applications, but also for the purpose of sharing these applications and services with others. How can social networks be used as a vehicle for services and service-based applications? What are the limitations of using social networks, what are the benefits?

We hope that the workshop will provide a fertile ground for growing solutions to the problems mentioned above, leading to solutions that are more consumer-centric, and ultimately successful on the market.

Workshop goal

The goal of this workshop is to provide a platform for discussing research topics underlying the concepts of user focused service engineering, consumption and aggregation. By bringing together representatives of academia and industry, the workshop is also an important venue for identifying new research problems and disseminating results of the research. By affiliating with a renowned international conference, the workshop provides a possibility to interact with researchers from other areas of the domain of Information Systems.


  • User interfaces and interaction paradigms for services
  • Automatic generation of a UI from a service schema
  • Customizable UIs for a service
  • Business artefacts (documents, forms) and their interaction with online services
  • End-user driven business process automation
  • Mashup and lightweight composition infrastructures
  • Enterprise mashups
  • End-user programming for service composition
  • Visual/graphical programming paradigms for service composition
  • Services for supporting collaborative processes
  • User interfaces and interaction paradigms
  • Service consumption and aggregation with location context
  • Service aggregation and sharing in social networks
  • Service aggregation and mobile devices
  • User-focused service design and engineering methodologies and processes
  • Architectural styles & standards for end-user service composition
  • Industry case studies around the above topics


  • Research papers: max. 15 pages
  • Demo papers: max. 2 pages

Papers must present original, unpublished research results. All submitted papers MUST be formatted according to the author guidelines provided by Springer LNCS and MUST NOT be longer than 15 pages. Papers must be submitted via Easychair: EasyChair (submission system) (please note that this is a different EasyChair installation than the one used for WISE 2011 conference itself).

Demo paper submissions must be accompanied by a video of the demonstrated tool/system (up to 10 minutes long), submitted with the paper through EasyChair.

Accepted papers will be included in the WISE 2011 workshop proceedings.

Workshop format

The workshop will provide an informal and vibrant forum for researchers and industry practitioners to share their research results and practical development experiences in the relevant fields.

Preliminary dates

  • July 18th, 2011 - abstract submission deadline (optional)
  • July 22nd July 31st, 2011, 12 p.m. GMT-11 - papers submission deadline
  • August 26th, 201110th September, 2011 - notification of acceptance/rejection
  • September 12th, 2011, 12 p.m. GMT-11TBA - submission of camera-ready papers (Note that WISE 2011 workshop papers will be published as post-proceedings
  • 12th October 2011 - the workshop


Program Committee

  • Boualem Benatallah, University of New South Wales, Australia
  • Fabio Casati, University of Trento, Italy
  • Jinjun Chen, University of Technology Sydney, Australia
  • Alan Colman, Swinburne University of Technology, Australia
  • Florian Daniel, University of Trento, Italy
  • Keith Duddy, Queensland University of Technology, Australia
  • Alexander Dreiling, SAP Research, Australia
  • Karl M. Goeschka, Vienna University of Technology, Austria
  • Hakim Hacid, Alcatel- Lucent Bell Labs, France
  • Christian Janiesch, Karlsruhe Institute of Technology, Germany
  • Tomasz Kaczmarek, Poznan University of Economics, Poland
  • Dimka Karastoyanova, University of Stuttgart, Germany
  • Ryszard Kowalczyk, Swinburne University of Technology, Australia
  • Hamid Motahari, HP Labs, USA
  • Surya Nepal, CSIRO, Australia
  • Anne Ngu, Texas State University, San Marcos, USA
  • Fethi Rabhi, University of New South Wales, Australia
  • Chris Smith, University of New Castle, UK
  • Vladimir Tosic, NICTA, Australia
  • Jian Yu, Swinburne University of Technology, Australia
  • Julien Vayssiere, Germany