[prev] 55 [next]

Data (Mis-)use

In 2012 several newspapers reported that …
  • Target used data analysis to predict whether female customers are likely pregnant
  • Target then sent coupons by mail
  • A Minneapolis man thus found out about the pregnancy of his teenage daughter
Not based on a factual story, but not implausible either


Who "owns" your data?
  • big companies (Google, Facebook, …)?
  • governments?
  • you?